Zero in on the best platform and ads to fulfill your targets whether that's Facebook, Instagram, Google Adwords SEM or even a viral piece of social media content. Here's how a measured campaign works.
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Understand the type of people that you should be targeting is crucial. What is the age range and interests of prospective customers? Which social channels do they use? Does the channel support your format? By being precise in these fields your chances of conversion are higher.
Create the ads that are relevant. Attract your audience by calling to them individually with an ad suite rather than trying to please all demographics with one single advert.
Design and developing a landing page is crucial to delivering results. It must be consistent and be designed in the same fashion and text as the original ad so users know they are on the right path.
By creating landing pages we can measure conversions. This allows us to see which ads and channels are working and then concentrate our efforts on the best converting ads.
By measuring we now have the best results and can see which channel, ad, and device is best for any future campaigns too.
Remove any ads that are under-performing and double up on the best converting ads. This will increase you CRO and in turn lower your costs.
Use social media to build trust and rapport with users and increase your reputation and brand.
Creating viral content on social channels can drive organic traffic to your website.
Multiple shares can not only help refer people to your website but also work as a brand magnifier. By optimising channels such as Facebook, Twitter & YouTube you can begin to take up more results in the search engine results pages (SERPs) for your brand and service. It's also a great help for reputation management.Contact us for a quote